![]() ![]() 2000sĮasyriders got involved with The Discovery Channel and brought custom bike building to a whole new mainstream audience through TV series like the “Great Biker Build-Off.” ![]() It brought you both all the new Harley models for 1997 AND an article on strange sex laws. November 1996 featured the Best of Easyriders and a startled blonde on a Sportster for the cover. July 1992 made an ass of itself by featuring a perfectly pleasing butt on the cover to make sure readers realized that the magazine was promoting its killer coverage of Daytona Bike Week. Everybody caught the fever, and Easyriders became the world’s best-selling motorcycle magazine. The motorcycle world exploded when Harley came out with the Evo motor. The concept was simple: gorgeous girls and righteous rides. ![]() Quite a combo.īy the late 1980s, Easyriders was selling over a million copies per month. “I’m building a really boutique company that can reposition or reset some beloved brands.November 1985 showcased lovely young porn star Traci Lords and boasted an interview with Harley-Davidson’s chief designer Willie G. And more acquisitions of troubled but quality assets are likely, although Foster is not looking in the apparel space. If that wasn’t enough for a company that’s only a few months into new ownership, Foster, who seems naturally excitable, is already looking at TV deals for the brand. Easyriders is looking to host six events this year, which Foster foresees as a kind of “biker Coachella,” offering a mix of camping, riding and music performances. restaurateur and consultant known for the Roxbury and Pig & Whistle. There’s potential in an events business and Foster has hired Chris Breed, an L.A. And Easyriders new chief executive officer is Charles Perez, a veteran apparel manufacturer in L.A. Foster is already looking at licensing Mann’s work for socks and underwear and is thinking about other brands like Vans, a popular shoe for West Coast riders. But his goal isn’t to merely operate a niche quarterly magazine for the fun of it.įoster sees significant business potential in licensing the Easyriders name as well as the earlier art that appeared in the magazine, l like that of the late artist David Mann, who painted on the biker lifestyle. The magazine previously printed 600,000 copies a month. It sold out online in three days, Foster said. He printed 10,000 copies for the first 140-page issue (with no advertising pages), featuring actor Norman Reedus on the cover and a big spread with Erin Wasson inside. He was just in Italy, London and Japan, all with motorcycle cultures of their own, and was excited how many people he met there who knew Easyriders and thought well of it.įoster immediately decided to make the magazine a quarterly, upgrading everything from the photos and styling (his wife Vanessa is the creative director) to the paper stock and printing, and create a sense of scarcity with distribution. He said the magazine still has major brand recognition, globally, too. ![]() He also said his phone “has been ringing off the hook” lately with brands and companies (some “major”) calling to see how they may be able to work together, be it a collaboration or an advertising deal. A new web site is set to launch next month. The first thing was to overhaul Easyriders’ social media, and it’s already back up to almost 27,000 followers on Instagram and Foster said it’s growing by a few hundred a day now. Model Erin Wasson in Easyriders magazine 2020. ![]()
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